Loyalty cards take membership cards to a whole new level. As one of the fastest growing segments of the plastic card industry, they add value to belonging. They entitle card holders to special privileges, discounts, or incentives - all designed to retain current customers and attract new ones. The Green Thumb Nursery wanted to reward its customers, and give them incentive to purchase more plants and landscaping supplies. We created "The Green Thumb Nursery" Rewards Program, which did just that, it awarded points per dollars purchased, which could be redeemed for plants and supplies.