A new loyalty card system that requires no mailing, and activates instantly at service counter. When a major food retailer heard about Active Label® loyalty cards in 1998, it decided to put them to the test. This new loyalty card program promised to slash fulfillment costs, and cut the time it took to deliver permanent plastic cards to customers from about three weeks to three minutes. The Active Label® cards passed with flying colors - and today, they are a customer service staple in the chain's supermarkets coast-to-coast. Peel, stick, and shop. Patented in 1996, the Active Label® card is an on-site, plastic card issuance system. Each plastic card arrives at the store with its own number, bar code, encoded magnetic stripe, and removable "active label" that bears the number imaged on the plastic card. The courtesy rep simply peels off the reusable "active label," applies it to the customer's completed application - and the plastic card is ready for use. The card's inventor and patent holder, Arthur Blank & Company - the leading private label plastic card printer in the US - sells its card system through a nationwide dealer network.   On-site loyalty card for supermarkets, general retail, drug stores, and wholesale clubs. Litho - 6 Color Offset Printing | Highest Quality Image .030" PVC | Meets ISO Standards Laminated Magnetic Stripe | Durable/Minimizes Reader Head Wear High Capacity/Fast Delivery | Quick Response To Program Roll Outs Long-lasting top coating covering Bar Codes | Long Life/Wear Resistant Patented Active Label® | On-Site Issuance High Resolution Inkjet Imaging Personalization One Vendor Contact | One Stop Shop For more information about the patents click on the patent numbers: US Patent #5,531,482 US Patent #5,997,042 US Patent #6,161,870 US Patent #6,089,611 US Patent #6,588,658 US Patent #6,386,591